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Aces aces aces… Update!

I am still quite new to WordPress so i decided to play a little bit around with the designs. It is still a template, but maybe one day i get the urge to develop one on my own… Until then aces it is!

Coming up next, the progress of my dissertation.. sigh… some days are more productive than others and the last few days were just, oh well, not really productive..  MOTIVATION!

 

Corporate blogs in Germany – where are they??

Looking at German corporate blogs for my dissertation i needed to decide on the criterias for the companies i will look at. I decided to look at the major and biggest companies in Germany. Therefore, i’ve got a whole list of  German companies which are in the Fortune 500 and Forbes 2000. However, looking through them not even a quarter of them blogs! What??

Overall, their social media activities are just starting, compared to UK and US companies. I was surprised to see such a big difference. Of course, some companies do use social media, but blogging, as a really important tool of “real” conversation with the stakeholder, is not common yet. Most of the companies  blog about the jobs in the company and how to start a career in their company.

Well i haven’t looked through all of them yet, maybe i will get a big surprise at the end and lots of the companies i haven’t looked at are actually blogging… I will see…

SEO/online marketing job search…

I just handed in the proposal for my master dissertation and thought since i intend to finish my dissertation in 2 months from now on i should start looking for jobs.

This is definitely easier said then done. Well i’m not that fussy when it comes to my first job. I don’t care where i am going next, therefore all around the world is fine with me. However, even the entry level positions nowadays require an experience from 1-5 years. Really? How are you supposed to have that much experience when you just graduate. I mean of course, you can do internships and stuff (which i did!), but still an average of 2 years experience minimum required is not really what a graduate has to offer. Oh well, i think i first have to look for another internship then, or maybe a trainee program.

Therefore, apart from writing my dissertation i just keep on searching for jobs… Fingers crossed 🙂

All beginnings are difficult…

Second post here it is!

As mentioned before, I am going to focus on corporate blogging in my dissertation. Basically everything what comes with social media is in my area of interest. The most however I am interested in SEO and web analytics, but after reading for days I could not really find a specific topic which I could actually investigate in my study. I remembered that I was just looking before at corporate blogs and that, for one of my internships, I was helping to develop a corporate blog. This is a major decision for a company as it can be an easy target for critics. Companies need to take into account all kinds of elements. What to write about? Industry, company or product related? Or other topics for example about their CSR activities? In what name? Single or multiple authors? etc etc..

I had a look around and not many studies were conducted before in this area, and if, most of them were carried out in the US. This gave me the idea of conducting a study about corporate blogs in Germany. Of course, in the US they are always one step ahead and having a corporate blog in the communication mix is a “must have”. But is this the case in Europe (and in Germany) as well?

I will find out…. 🙂

Hi there and welcome to my blog!

This is my first entry and I have to say it’s quite a challenge. Whenever you think of writing a blog, so many ideas cross your mind of what you could write about. But actually sitting in front of the screen and trying to find the perfect first entry – impossible I would say!

Oh well, here I am. I think it is a good start to introduce myself. Currently, I am a postgraduate student in the UK, originally from Germany. At the moment I am doing a degree in international communication. And here we are. That’s the first reason why I start this blog. As learning to be a communication professional why not start with some communication right away 🙂

Additionally, I will be writing my dissertation soon. And, as so many before me, I chose my area of interest to be social media. And have a wild guess… YES about blogging! That’s why I figured, if I will be writing the next 3-4 months about blogs, I should at least experience writing them myself.

So, here I am starting my own blog preventing myself to go mad during my dissertation period…

Cheers

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