Second post here it is!
As mentioned before, I am going to focus on corporate blogging in my dissertation. Basically everything what comes with social media is in my area of interest. The most however I am interested in SEO and web analytics, but after reading for days I could not really find a specific topic which I could actually investigate in my study. I remembered that I was just looking before at corporate blogs and that, for one of my internships, I was helping to develop a corporate blog. This is a major decision for a company as it can be an easy target for critics. Companies need to take into account all kinds of elements. What to write about? Industry, company or product related? Or other topics for example about their CSR activities? In what name? Single or multiple authors? etc etc..
I had a look around and not many studies were conducted before in this area, and if, most of them were carried out in the US. This gave me the idea of conducting a study about corporate blogs in Germany. Of course, in the US they are always one step ahead and having a corporate blog in the communication mix is a “must have”. But is this the case in Europe (and in Germany) as well?
I will find out…. 🙂